The Power of Local Money for a Thriving Local Economy

Fariel Salahuddin was determined to tackle the extreme lack of access to fresh water she encountered in rural Pakistani communities, but she wanted the model to be sustainable, not dependent on donations. Most of the communities didn't have regular access to rupees to help sustain their solar water pump micro-enterprises - what they did have, however, were goats. Salahuddin set up a scheme where villagers could pay for their clean water access with livestock instead of cash, which she then sells using Facebook at high rates during Muslim festivals to generate a sustainable revenue source.

Despite the looming competition from Amazon, independent bookstores in New York are finding ways to innovate and create bookstore experiences that go beyond the books. The Lit. Bar is a bookshop-wine bar in the Bronx that hopes to instill a love of reading while customers shop and drink. By selling non-book products, new iterations of bookstores can increase their profit margin to remain sustainable. Many even succeed with creative financing, from crowdfunding to finding local investors.

In the Navajo Nation, more than 70 percent of local income leaves the tribal area, but one effort is helping native-owned businesses expand their reach. Change Labs, a business incubator, helped birth Rez Rising, an app that helps people find and shop with native-owned businesses, which often find obstacles to entrepreneurship like listing a physical address or operating a website.

After an initial shock to business-as-usual, some independent booksellers are trying new methods to get their products in the hands of readers. Home deliveries, online sales, and fundraising efforts are keeping some longstanding institutions afloat, at least for now.

Teens selling water on the sweltering streets of Atlanta are typically dealt with by police officers who often crack down on "unpermitted sales of water by youth." In a new approach, city officials convened a council to offer alternatives to police action and suggested ways to promote and develop the entrepreneurial spirit in teens through a variety of programs. The council looked to a similar program in Baltimore that re-engaged windshield-washing teens in school and re-directed others to full-time jobs.

The Business Center for New Americans, a nonprofit that offers loans with a focus on immigrant-run businesses, is going above and beyond to make sure its lenders get through the COVID-19 economic crisis. They are offering tailored support on how to apply for Economic Injury Disaster Loans, sharing other grant and loan opportunities, and using its status part of the SBA’s Microloan Program to offer new loans.

To help prevent food waste, Coldhubs provides solar-powered cold stations in local markets where farmers can store produce and perishable goods until they are ready to sell them. The organization has served more than 5,000 small farmers so far.

Modeled after Spain’s Mondragon, an organization that helps develop cooperatively-owned businesses, Co-op Cincy is a nonprofit incubator helping businesses in Cincinnati, Ohio, do the same. The organization runs an educational course to teach teams everything they need to know, provides access to loans, and has ongoing technical assistance for its co-ops.

A group of female entrepreneurs created a market for other enterprising women who can’t afford to pay standard shop and licensing fees to access a safe place to sell their wares. The group connects women to train them in entrepreneurship, provide networking opportunities and inform people about the market and upcoming events via social media to drive more customers to the marketplace.

As a part of its journey to 100% clean energy, California is banning the sale of gas-powered landscaping equipment in 2024. The ban has done little to transition landscapers to electric tools. They cite the need for clients to understand that the tools might not leave a yard immaculate, better battery-powered options, and funding assistance as more helpful steps for the transition to electric.