Votería: How One Latino Organization Uses Culture to Engage Voters

In China, rampant sales tax fraud was addressed with a unique solution. In an attempt to increase transparent sales and receipt use, the government implemented a scratch lottery system on receipts. This solution, using lottery systems to increase turnout and engagement, is being used across the globe, even in the United States to help increase voter turnout.

In a rapidly gentrifying Mexico City neighborhood, two artists refurbished an icon and set up an altar for Santa Mari La Juaricua, a saint to protect residents from eviction. The saint raises awareness and acts as a reminder about housing issues and the icon has been taken up by the residents and has been used in processions and protests.

With support from Accountability Lab and Transparency International, seven countries have held “Integrity Idol” contests to recognize their most honest and helpful public servants. Winners have become people others want to emulate. The contests help fight corruption and inspire civic participation.

Voter registration groups, such as Next Gen and the Florida Federation of Young Republicans, were the second most common method of getting new voters to register in Florida. To grab young voters, these organizations showed up in classrooms and club meetings and focused on issues that youth care about, including the cost of college and gun violence.

In the midst of a seemingly increasingly divided political and racial landscape, some artists of color are pushing back to create art that represents their own non-White communities. Some artists have chosen to do this by recreating Norman Rockwell’s paintings, which in the earlier part of his career mainly showcased White people. “The image haunted me because of the world we live in,” the artist said, referring to today’s divisive political climate. “I wanted to imagine what it would look like today.”

Ameelio is a technology startup launched by Yale students to facilitate free communication between people who are incarcerated and loved ones. In their first six months, the group went from sending 300 to over 4,000 letters a week to facilities in the United States. Their initial goal was to provide a not-for-profit alternative to the oftentimes predatory prison telecommunications industry. Recently they began a voter registration initiative where they send registration instructions, a blank voter registration application, and ballot request form to people who are incarcerated and eligible to vote.

HeadCount, a voter mobilization group, held registration drives at concerts and other events and collaborated with celebrities, music industry leaders, and athletes to form March on Ballot Boxes (M.O.B.B.), an informal coalition harnessing the activism of the Black Lives Matters movement. They provided voter registration tools such as text messaging and QR codes, which protesters could print and display on their signs. They also partnered with Atlantic Records to launch ATL Votes, a digital registration campaign aimed at young voters. They registered over ten times as many new voters in 2020 than in 2016.

What began as informal online gaming sessions grew into a group of hundreds of LGBTQ gamers, calling themselves Charlotte Gaymers Network, that fostered community and a safe place to gather during the pandemic. Though most of the network's events had to be held virtually, that ended up meeting a need, as more traditional in-person meeting spaces for Charlotte's LBGTQ community had shut down. The group promotes inclusivity in gaming designs and uses events like a tournament to build its following.

Illinois’ 2018 automatic voter registration law resulted in 111,000 additional voter registration applications. Under the automatic system, eligible voters are automatically registered to vote with their most up-to-date address and information every time they interact with state agencies, like the DMV. Each time there is a new interaction with a state agency, voter rolls are updated and individuals who don’t want to be registered can proactively opt-out.

Unite Here, a 300,000-member labor union of hotel and restaurant workers, has organized mass protests to pass voting rights legislation. In 2020 they ran a huge door-knocking operation with 500 full-time paid canvassers. The weekly salary helped canvassers, many of whom were hotel workers that lost their jobs due to the pandemic. And the well-organized ground campaign that encouraged over 48,000 infrequent voters in Arizona to vote for Biden, likely helped push Biden to a narrow and surprising victory in that state.