This Push Group Promotes Social Media Skills Among SMEs

Raton, a town once surrounded by eight coal mines, now has a main street of boarded-up buildings. There is reason for optimism as the town diversifies its local economy, betting on "a mix of small manufacturing businesses, health care and specialty services, and hospitality for travelers" to endure the sudden decline in mining revenue. Its calculated revitalization may hold lessons for other towns.

To address the food insecurity problem among its low-income students, Columbia University launched Swipes, a meal sharing app in which students with a surplus of “meal swipes” could donate them to students in need. But when that app struggled to function and roll out properly, Columbia looked downtown to New York University, where student Jon Chin launched a similarly purposed but more effectively designed app, Share Meals. So far, the app has enabled over a thousand meal donations, and is hoping to work with Columbia to share its code and expand its donor services.

Though homelessness is an entrenched and complex problem, small solutions can make a difference in the daily life of homeless individuals. Lockers for overnight cell phone storage in a homeless shelter in Chicago are significant: people can wake up with a sense of security, knowing their phones will be available to help find jobs or stay in touch with loved ones. This is part of the Chicago Youth Storage Initiative, which as since funded 755 storage unites at homeless shelters across Chicago.

Jane Cavarozzi, an entrepreneur and activist, started Dirty Girl coffee to “support economic development and women’s advancement in the small, depressed villages around Appalachian Ohio.” She lives in the town of Glouster and is respected for living local and working local, as opposed to being an outsider problem-solver. Though her coffee company is just one small step forward, she works closely with community groups to move economic development initiatives for the region forward.

The Firstbuild "microfactory" in Louisville, Kentucky is one of many businesses across the country that, rather than focusing on giant consumer bases, aims to close the mind-to-market gap by investing in small, niche markets. This business model helps products get on shelves faster, reduces large capital investments, and reduces competition by honing in on specific, moderately sized markets.

As the U.S attempts to reopen, restaurant owners from California to Florida are expanding their restaurants into nearby outdoor space, including sidewalks and parking lots. In doing so, they are able to offer patrons a safer dining environment, as there is more room to keep tables further apart and follow social distancing precautions, and it also helps restaurants earn more revenue than if they were limited to indoor space. Some city governments are streamlining the process, including Brookhaven, Georgia, which made it free to access short-term permits for outdoor dining.

Crime-tracking mobile apps give millions of Brazilians crowdsourced data on urban violence, alerting people to dangerous places and filling gaps in government data on shootings, robberies, and other risks. But apps such as Fogo Cruzado (“Crossfire”) and Onde Tem Tiroteio (“Where There's a Shooting”) offer statistically crude glimpses of crime, distorted by media and racial biases that one expert blames for myths about the risks people actually face.

An initiative on the Moscow metro system has posters on the train featuring cats and dogs that are looking for a home. Known as the “Tails and Paws” train, these animals come from 13 animal shelters in the city and riders can use their phone to scan the poster to learn more about the animals up for adoption. “It’s about forming a new culture of responsible attitude to animals,” says one of the workers at a shelter.

The Hounslow council sent £20 vouchers to every household to help the local economy recover from the COVID-19 pandemic. Households had about two months to spend the voucher, which could purchase products or services at a range of businesses from cafes and cinemas to retailers and laundromats. Retailers can use an app to scan the vouchers and eventually redeem them for payments.

Two insurance companies, Discovery and Dialdirect, implemented a smartphone app for drivers to report potholes in their city. The companies then fill the potholes and brand them with their logos.