How to Sell the Coronavirus Vaccines to a Divided, Uneasy America

Getting away from daily publishing helps local newspapers focus on serving their audience. The Quoddy Tides, a family-owned newspaper in Eastport, Maine, publishes only twice monthly. Publishing less frequently allows the newspaper to include more local stories, which are of interest to their community of readers, many of whom either live in, or have ties to the community. By avoiding the 24-hour news cycle, the newspaper can focus on local discourse and civic engagement.

By expanding access, using financial incentives, and increasing transparency, the South African government increased universal birth registration rates from under one-quarter of the population to 95 percent of the population over 30 years. Long associated with restricting access during Apartheid, registration rates now help residents gain access to more resources and opportunities and help the government maintain more accurate demographic data.

Ameelio is a technology startup launched by Yale students to facilitate free communication between people who are incarcerated and loved ones. In their first six months, the group went from sending 300 to over 4,000 letters a week to facilities in the United States. Their initial goal was to provide a not-for-profit alternative to the oftentimes predatory prison telecommunications industry. Recently they began a voter registration initiative where they send registration instructions, a blank voter registration application, and ballot request form to people who are incarcerated and eligible to vote.

Civic and advocacy groups fight disinformation targeted at Latinx voters and conduct voter registration and education outreach. Voto Latino encourages young people to help older relatives spot disinformation and trained its staff to spot and report it to the watchdog group, Disinfo Defense League. Social media posts then flag the information as false. Personal relationships are an effective way to counter disinformation and also help encourage people to vote. Voto Latino alone has registered over 500,000 voters since mid-2019, more than the total amount since the organization began in 2004.

Most states in the U.S. are struggling to effectively and efficiently distribute the COVID-19 vaccine, while "West Virginia became the first state to finish round one of the two-dose vaccine series in nursing homes." The key to the state's success included preemptively preparing a vaccination dissemination plan and partnering with independent and chain pharmacies.

A mobile "strike team" comprised of workers from Contra Costa County, local home health agencies, advocates, and nonprofit groups is helping seniors living in assisted-living facilities to get access to the Covid-19 vaccine. Although the team is small, they have been able to help more than 800 seniors across 50 facilities get their first shot.

To discourage the spread of misinformation about the Covid vaccine and decrease vaccine hesitancy in minority communities, religious leaders and other influential people in Britain have launched campaigns to dispel concerns. According to a survey about overall willingness to take the vaccine, the efforts – which include posters, sermons, a help line, and WhatsApp chats – have been working.

Community centers in New York are playing a crucial role in helping to connect the city's Asian residents with Covid vaccine appointments. From training translators on medical lingo to collecting local resident's information for online scheduling, these community organizations are "filling the gaps government agencies have left behind."

Toronto’s Vaccine Engagement Teams Grant has awarded $5.5 million to community organizations in 140 neighborhoods to hire and train local ambassadors for vaccine outreach. Because the ambassadors share a lived experience with the communities, they can effectively identify the barriers people face. The on-the-ground effort includes sharing information, advocating for community needs, and helping people access services. The outreach focuses on people often overlooked by government services, such as unhoused people and people who do not speak English or have precarious immigration status.

Mehr als 20.000 Tüftler kamen Ende April beim Hackathon "EUvsVirus" zusammen, virtuell. Ziel: Die Suche nach Lösungen für die vielen Probleme in der Corona-Krise. Mittlweile hat sich die Idee europaweit ausgebreitet.