How to brand a country: why our governments are hiring PR specialists

Raton, a town once surrounded by eight coal mines, now has a main street of boarded-up buildings. There is reason for optimism as the town diversifies its local economy, betting on "a mix of small manufacturing businesses, health care and specialty services, and hospitality for travelers" to endure the sudden decline in mining revenue. Its calculated revitalization may hold lessons for other towns.

The rapid development of emerging economies across Asia and Africa is lifting hundreds of millions of people out of poverty - but there is much debate as to how to best structure this growth. If these economies evolve in the same way as in the West - with unchecked, excessive resource consumption and heavy pollution - the planet may be on the fast track to disaster. Earthrise explores how these nations can grow sustainably using improved, eco-conscious technologies like renewable energy and eco-friendly farming practices.

Copenhagen is a highly livable city, thanks to policies that focus on making streets safe and convenient to walk. The bigger the city, the worse it is to design urban spaces only with cars in mind, says planner and architect Jan Gehl. His top advice is to gather data about people and their movements, making pedestrians as visible in city planning as automobile traffic.

Bozeman, Montana, a city grappling with how to plan for growth in a smart and strategic way, is looking to learn from Fort Collins, Colorado. The two cities are similar in terms of the features that make them appealing: once low-cost, small college towns with beautiful scenery and lots of space. Now, Fort Collins’ population has soared, and critics say development could have been smarter. Bozeman is learning lessons about planning and inclusivity, hoping not to make the same mistakes.

In 2017, New Jersey eliminated the cash bail system – meaning that potential offenders awaiting court could not be held in jail for money. Instead, judges use an algorithm that considers the individual’s criminal history, flight risk, and threat level to the community. As New York considers doing the same, it looks the impact it has made in New Jersey.

The first Human Library emerged in 2000 in Copenhagen, and has since exploded in popularity to the point of operating chapters in more than 70 different countries. The concept is that readers should not judge a book by its cover, so in this library, actual people are the books available to read with titles like "Polyamorous", "Soldier (PTSD)", and "Refugee". The 30-minute "reading sessions" (face-to-face conversations) allow people to learn in a judgement-free zone and put a real person behind the story they are hearing.

Redeveloping and repurposing unused real estate provides a path toward economic revitalization. With a combination of public and private grants, the nonprofit group, International Sonoran Desert Alliance (ISDA), has purchased and redeveloped real estate in the town of Ajo, Arizona. The renovated town plaza and Curley School complex contain retail spaces, artist studios, and even house community gardens of the Ajo Center for Sustainable Agriculture.

At one Boston public school, teachers are updating curricula to provide students with history lessons that contextualize current national debates about immigration policy.

Research shows that city council meetings are dominated by older, male and longtime residents. One Mayor is trying to change that. Under the leadership of mayor of Svante Myrick, in Ithaca New York, the city council began to offer childcare during city council meetings. “We don’t think anyone else has done it.’ People are using it, and some are even hailing it for it’s inclusionary nature. “Now we’re starting to see new people at meetings. People are using the childcare service.”

The Office of Neighborhood Safety in Richmond, CA took a radical new approach to urban violence by creating mechanisms to financially stabilize perpetrators of violent acts in crime-ridden neighborhoods - essentially paying people not to kill. They have been dramatically successful at weening violent criminals off the destructive behavior by using a comprehensive approach that includes using solid data, employing mentors with similar backgrounds to the criminals, and monetary incentives.