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How sports institutions have overhauled their images in the past

Dana Jacobson

July 18, 2020 |

CBS News |

Broadcast TV News |

5-15 Minutes

Response Location: United States, Washington, District of Columbia

Renaming the Washington Redskins to remove a racist name and logo will require a difficult and delicate process juggling a host of issues that other professional and college sports franchises have successfully navigated in the past. Often a years-long process, rebranding involves choosing a name and color scheme that replace the harmful imagery with a positive name that passes trademark tests, wins fan support, maintains brand equity and continuity built over decades, and can be reduced to a simple logo that looks good on helmets and in all media, from TV screens to smartphones.

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NC Entertainment Venues Look To Asia As They Plot How To Reopen

David Boraks

June 26, 2020 |

WFAE |

Text |

1500-3000 Words

Response Location: South Korea

Some North Carolina entertainment venues are looking to South Korea and Taiwan, where theaters and sports venues have remained open during the coronavirus pandemic. The venues have prevented the spread of COVID-19 by using clear protocols and procedures like requiring temperatures and detailed health information upon entry, as well as mask wearing and good hygiene while in the venue. Ushers closely monitor the audience and enforce compliance. Venue and health officials were also transparent when a COVID-19 case did occur, quickly notifying everyone potentially exposed so they can isolate and minimize spread.

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Outside the boxes

Alex Sakariassen

June 11, 2020 |

Montana Free Press |

Text |

Over 3000 Words

Response Location: United States, Washington, District of Columbia

Throughout the United States, health care professionals are beginning to prescribe "time outdoors" as a remedy for physical and mental illnesses in place of pharmaceuticals. Due to the stressors caused by Covid-19, this prescription – which is already being used in 32 states – could begin to play an even larger role in "the health care industry’s approach to treatment."

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Fans Without Football

Kit Holden

June 09, 2020 |

Are We Europe |

Multi-Media |

1500-3000 Words

Response Location: Italy, Milan, Lombardy

Europe’s hardcore football fans, deprived of the communal experience of watching their sport in raucous stadium crowds during the pandemic, redirected their energies toward public service projects to help communities cope with the virus. The oft-maligned “ultra” movement, blamed for the COVID-19 outbreak that became the epicenter of Europe’s virus crisis, has made hospital donations, collected food bank donations and delivered food to shut-ins, and made personal protective equipment. The philanthropy has spread across the continent to demonstrate the movement's ability to act responsibly.

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#MakeCyclingSafer: In Nairobi and cities around the world

Duncan Lukoye

June 03, 2020 |

DIRAJ |

Multi-Media |

Under 800 Words

Response Location: Kenya, Nairobi

In Nairobi, as in other major cities around the world, the COVID-19 pandemic has shifted travelers away from mass transit to bicycling for social distancing purposes. This presents policy and safety challenges, as many more cyclists use streets designed only for automobiles. But, with benefits extending beyond virus protection to physical fitness and lowering carbon emissions, planners are pushing for cycling lanes and other design changes in hopes that the cycling craze will continue even after the pandemic danger eases.

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Starved for Action, Bettors Turn Nebraska Horse Track Into Must-See TV

Joe Drape

May 12, 2020 |

The New York Times |

Multi-Media |

1500-3000 Words

Response Location: United States, Grand Island, Nebraska

The restrictions imposed by the coronavirus have turned horseracing in Nebraska into an unexpected boon. City officials allowed racing tracks to be open—with precautions—because the horses' livelihoods depend on the jockeys' livelihoods. The grandstands are empty, masks are worn, and temperatures are taken regularly. People from all over the country are betting on the horses online, providing some income, albeit less money than usual. They are also enjoying the increase interest as a way to educate people on Nebraska's history with horse racing.

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Out your front door

Angela K. Evans

May 07, 2020 |

Boulder Weekly |

Text |

800-1500 Words

Response Location: United States, Boulder, Colorado

With stay-at-home orders in place for Coloradans due to the COVID-19 pandemic, many hikers are encouraging people to participate in urban hiking. This growing movement asks people to “treat your neighborhood like a great hike,” says one urban hiker. And a new book on urban hiking highlights 22 different hikes people can take through some local cities and towns. With more people looking to participate in outdoor activities, however, some trails and natural resources have been damaged as people try to social distance and some neighborhood access points have been congested.

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How to play live pro sports in a pandemic? Taiwan, South Korea offer lessons

Grady McGregor

May 05, 2020 |

Fortune |

Text |

800-1500 Words

Response Location: Taiwan

Around the world, sporting leagues have had to cancel or postpone their games as a response to COVID-19, but in select countries, they’re showing the world how to – safely – resume games. Taiwan’s basketball and baseball leagues and South Korea’s baseball and soccer leagues have started playing again. They’ve put into place measures like banning all fans from in-person viewing and taking regular temperature checks for players and coaches. While being careful, the physical nature of sports still presents challenges.

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Surfing for a better life

Richard Kenny Lily Freeston

May 04, 2020 |

BBC |

Video |

3-5 Minutes

Response Location: South Africa, Cape Town, Western Cape

A program in Cape Town, South Africa is helping children learn life skills and provide mental health resources through 'surf therapy.' The program called Waves for Change starts each session with some grounding meditation and energizing chants in order to prepare the group before they venture out into the sea, which for some kids was a prior source of fear. For many kids, this has been a way to learn to communicate better and a chance to improve their self-esteem.

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Rolling for a Better Future

Judit Ruprech

April 13, 2020 |

Atlatszo |

Text |

1500-3000 Words

Response Location: Hungary, Pécs

In Pécs, Hungary, the Rolling Basket wheelchair basketball team is helping to integrate typically isolated people into the community through sports and recreation. Beyond the physical benefit, wheelchair basketball is helping players develop adaptability, autonomy, and improved stress tolerance.

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